Creating an Award-Winning Product Video

Every business believes that its marketing strategies are flawless. It doesn’t matter whether the idea is unique or un-original, it’s the way it’s executed that makes all the difference.

No matter what your strategy may be, the one thing your clients will ask you is:

What makes your services unique/better?

Everything is based around this question as any potential customer would want to know what makes your brand stand out and why they should invest in your business when there are hundreds of brands that offer the same services.

This is where product videos come in. Your product video should highlight your unique selling point (USP) in such a way that it leaves an inerasable impression your audience’s minds.

Optimizing Your Product Videos

Developing a product video can help you highlight your services to potential clients in a professional manner.

Keep It Short and Simple

But one of the most common mistakes made by businesses is throwing in every service they offer.

You should only highlight services that are popular with your clients. If you put in everything, you’re risking driving viewers away. Not only will your video confuse your audience (as it will be a mouthful), it will become lengthy and boring.

Think of it this way; imagine watching a cooking video where the chef takes 10 minutes to talk about the ingredients. Not only will you become agitated, you’re 95% more likely to close the video and move onto something else!

So, keep it short and simple. Your video should not be more than 2 minutes long.

Use Motion Graphics

Motion graphics are fun and give an edge to otherwise boring videos. Furthermore, they’re easy to create and don’t take time. You can create a short motion graphic video within a couple of days.

Motion graphics allow you to get creative with your videos. You can create animated characters and add different effects and angles.

This is more convenient than spending months hiring the right actors and looking for the perfect location to shoot.

Hire A Professional Video Production Company

A professional video production company helps you develop a storyline that matches with your vision. They are also equipped with the right tools, editing software, and the right resources to create remarkable and engaging product videos.

Remember, first impression is the last impression.

The mark you leave in your audience’s mind must be positive and memorable.

Looking for a videography/video production company in Florida to help you with your corporate and product videos? Global Video Pros has you covered! A brand should be as strong as its marketing strategy.

A professional has the right resources and tools to transform your videos into something incredible.

Get in touch with them for a consultation.